this sort of thing is simply not done.
large yarn companies do not put their weight and resources
behind indie designers while simultaneously
giving those indies the freedom to express themselves through ‘doing their own thing’.
classic elite yarns did just that,
took the path not taken,
in collaboration with both julia farwell-clay and myself.
now, you can call it what you want,
in a day and age when ‘branding’ is king,
for a well established company
to go that far outside
their own comfort zone stylistically
is brave, and groundbreaking,
and maybe even a little bit fierce
(i mean ‘fierce’ here in the best possible sense).
some afternoon (at tnna, vklive ny, or your lys)
let your mind consider for just a minute that it took
two designers and
a whole lot effort from a supportive yarn company
(run by a team of powerfully creative women)
to take these ideas from possibility to becoming real.
if that doesn’t make you smile,
a big old unexpected in the middle of an average day kind of smile,
in the midst of the dog eat dog kind of world that business tends to be,
i don’t know what will.